Dr. Kim Doan

Crisp. Compelling. Conversions.

Dr. Kim Doan’s website strived to ensure clients had access to the information they might need. But, it didn’t exactly make them feel comfortable. While professional patient care was evident in the bio section, the dark pink backgrounds spoke more to Dr. Doan’s vibrant personality than her practice’s diligent care. Converting customers was difficult as the patient portal button fell off the edge and didn’t explicitly speak to new customers.

The Simpl team undertook a design overhaul that featured a crisp and compelling website. We allowed Dr. Doan’s professionalism to take center stage while still allowing warm and inviting personality to flow through. In addition to creating a menu bar that ensured new patients knew where to make an appointment, Simpl ensured greater visibility in search engines through SEO and marketing techniques.

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I love the Simpl team! They made everything so easy. They took my mediocre website by another design company and turned it into a beautiful, easy to navigate site that was effective at driving new customers. They were the most experienced marketing team I've ever worked with. If I could give them six stars I would!

Dr. Kim Doan,
Owner of Kim Doan Optometry

Other Works

Sun Capital Investment

Brand enhancement alongside a mobile and SEO-friendly website redesign

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First OC Dermatology

New customer conversions following a mobile and SEO-friendly redesign and rebranding

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